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After spending a decade at a large publishing company and the last few years running it, I’ve found that there are two types of people you typically run into when you accumulate any level of authority or influence. “C.A.T.s" and “D.O.G.s" CATs are the people who COMPLAIN-ASK-TAKE, you know the type, because if you’re like me you probably were one at one point or maybe you still are one. You see an influencer or owner online and you message them with an “ask" (help me!), or a “take" (give me!) and “complain" when you don’t get it (poor me!) Not...

1.) FOMO (Fear of Missing Out) Everything shiny new tool or training that comes along distracts you from keeping the main thing the main thing. Remember, marketers spend YEARS mastering the art of persuasion, if something sounds too good to be true, it probably is! There are no real shortcuts, sneak-arounds, or back doors to becoming your best. If you want to master your craft, there’s just no way around good old-fashioned hard work. So pick something and stick with it until you know you could eat off that skill for life if necessary! 2.) Guru Hopping Every slick talking...

I'm about to spill the beans on an unpopular truth that no one wants to talk about... Tactics will NOT create a lasting, legacy business! There I said it, and it's off my chest. Seriously though, if I had a nickel for everyone I see asking about the latest tips, tricks tactics and hacks I'd probably be able to quit work and retire. Here's what you need to understand. The undisputable truth. Copy is king, and always will be. Regardless of how or where or what channel you use to broadcast your copy, (audio/video/interactive | FB, YT, IG, etc.) the MESSAGE you...

"How do you eat an elephant? ...One bite at a time!" FOMO is on the prowl and you are distracted by the siren song of every marketer in your newsfeed. Opportunities are so abundant that you are overwhelmed and paralyzed to take action! Here's how to get unstuck in 30 minutes or less:1. Make a list of everything you WANT to accomplish. No particular order. Don't over think it. Just start writing. Seriously, write it ALL down, this is the place to word-vomit all that FOMO out of your system! (10 min.)2. Scan the list and decide the ONE thing you...

MARKETING is NOT about becoming witty enough to trick someone into buying a product and then quickly shutting the refund door behind them so they can't get out... That's entrapment. Marketing is the ethical pursuit of matching a painful problem with a perfect solution. Nothing more, nothing less. This way, you don't have to worry about refund policies, buyer's remorse, chargebacks, etc.  WHY? Because if you've done the work up front and researched your audience and your refined your product to match their pain point, you've actually helped the end user alleviate that pain that put them in pursuit of...